Greene King

Requirement: Launch the ‘Bobby’ Beer to help celebrate the 50th anniversary of England’s 1966 World Cup victory and honour the England captain, Bobby Moore

Response: We devised the name, created the brand and developed all the support marketing communications. We also suggested an ABV of 4-2 to reflect the 66 final scoreline

The beer was launched nationally to coincide with the release of the Bobby Moore life story movie.